What really got me about the story when I watched it is that the reporter (a woman) said it in passing like it was no big deal.

While I agree that the man should file a lawsuit, he probably won't because (1) he has much HIGHER priorities right now to deal with, (2) it will drag in the courts and be tossed out in the end (like all other blatant unconsititional discrimination toward men), and (3) he'll probably get some money thrown his way from some people and feel he shouldn't muddy the waters.