--------------------------------------------------------------- The family on the sofa is divided, but not equally. On one side a sullen, rather menacing father stares defiantly at the camera; on the other, a waifish, stressed-looking mother is shielding anxious children. The message of the advertisement is one we have heard or seen innumerable times in the media: domestic violence is only perpetrated by men, who are by nature disposed to controlling behaviours, while women and children (an inseparable unit) are always innocent victims. -------------------------------------------------------------