As long as men allow the women in their lives to make most of the spending decisions, stuff like this will continue.
My husband is a rare man, who knows his way around a grocery and a drug store, who is capable of choosing and picking up everything we need as staples in our pantry as well as using them so that he knows the difference between paper towel brands, which sugar is best, and which variety of bread crumbs will work when we're making stuffing for dinner. He also knows which varieties of gatorade and soft drinks are the kids' favorites, and he is the one who stocked those things in his former household, he shares half the duties in ours. But he is rare.
Until other men are like him and speak up and let Mad Ave know, the advertisers will continue to cater to what they think are the female tastes (and the teenage tastes... which as we know are all about thinking the parents are all wrong abotu everything anyways)