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stoltz
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Reged: 01/29/07
Posts: 1493
Loc: Texas
Coors "Code Blue" Ad
      07/02/08 03:02 PM (32.97.110.143)
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I've seen this commercial a couple of times on TV, but was only half-watching it. This am while driving into work, I heard it on the radio and it dawned on me how it too is biased - slightly, but even the slightest bit is enough to continue the brainwashing.

The particular ad I heard gave a few accounts from people about a person (ALWAYS a man), who immediately upon getting a notification about a "Code Blue" would drop whatever it was they were doing and - usually in a "humorously" goofy way - run away (toward the bar). After hearing these "eye witness" accounts, a lady's voice is heard saying something like 'us bartenders know it happens every day around happy hour ... a MAN will get a message ...'

What I found interesting is that (1) it was always a MAN who was the character made to act goofy by dropping everything when they got a "code blue" message - never a woman, (2) it was a woman saying "us bartenders ...', giving the indication that they "know" the dumbness that ensues (i.e., position of more intelligence), and (3) that somehow it is only a MAN that indulges in the act of drinking.

It's interesting once you begin to realize how subtle some of these commercials are but at the same time create a biased undertone that furthers the agenda.

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Entire topic
Subject Posted by Posted on
* Top10: Worst Male-Bashing Ads stoltz 06/20/08 12:25 PM
. * * Re: Top10: Worst Male-Bashing Ads timetopayup   08/07/08 11:11 AM
. * * Re: Top10: Worst Male-Bashing Ads EZmark   06/20/08 11:09 PM
. * * Re: Top10: Worst Male-Bashing Ads cedc   06/20/08 12:49 PM
. * * Re: Top10: Worst Male-Bashing Ads stoltz   06/20/08 01:22 PM
. * * Re: Top10: Worst Male-Bashing Ads gigi   06/20/08 07:59 PM
. * * Re: Top10: Worst Male-Bashing Ads looking   08/09/08 10:35 PM
. * * Re: Top10: Worst Male-Bashing Ads cedc   06/23/08 10:38 AM
. * * Re: Top10: Worst Male-Bashing Ads stoltz   06/23/08 11:27 AM
. * * Re: Top10: Worst Male-Bashing Ads cedc   06/23/08 11:46 AM
. * * Re: Top10: Worst Male-Bashing Ads stoltz   06/23/08 11:59 AM
. * * Coors "Code Blue" Ad stoltz   07/02/08 03:02 PM
. * * And another ... stoltz   07/09/08 03:29 PM
. * * Re: And another ... stoltz   07/11/08 12:16 PM
. * * Re: And another ... adrenaline   07/26/08 03:31 AM
. * * Re: And another ... stoltz   07/21/08 01:00 PM
. * * Re: And another ... adrenaline   07/26/08 03:34 AM
. * * Re: And another ... Samsung   08/07/08 01:19 PM
. * * Re: Top10: Worst Male-Bashing Ads allthumbs   06/21/08 05:49 AM
. * * Re: Top10: Worst Male-Bashing Ads stoltz   06/21/08 09:35 AM
. * * Re: Top10: Worst Male-Bashing Ads tiredofnagging   06/22/08 05:03 PM
. * * Re: Top10: Worst Male-Bashing Ads ttina   06/21/08 05:28 PM
. * * Re: Top10: Worst Male-Bashing Ads jbar   06/21/08 04:39 AM
. * * Re: Top10: Worst Male-Bashing Ads tiredofnagging   06/22/08 05:12 PM
. * * Re: Top10: Worst Male-Bashing Ads jbar   06/23/08 01:59 AM

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