I've seen this commercial a couple of times on TV, but was only half-watching it. This am while driving into work, I heard it on the radio and it dawned on me how it too is biased - slightly, but even the slightest bit is enough to continue the brainwashing.
The particular ad I heard gave a few accounts from people about a person (ALWAYS a man), who immediately upon getting a notification about a "Code Blue" would drop whatever it was they were doing and - usually in a "humorously" goofy way - run away (toward the bar). After hearing these "eye witness" accounts, a lady's voice is heard saying something like 'us bartenders know it happens every day around happy hour ... a MAN will get a message ...'
What I found interesting is that (1) it was always a MAN who was the character made to act goofy by dropping everything when they got a "code blue" message - never a woman, (2) it was a woman saying "us bartenders ...', giving the indication that they "know" the dumbness that ensues (i.e., position of more intelligence), and (3) that somehow it is only a MAN that indulges in the act of drinking.
It's interesting once you begin to realize how subtle some of these commercials are but at the same time create a biased undertone that furthers the agenda.